Marketing + business development
for the creative industries
Creative SMEs all struggle with the same problem: the desire to grow, develop and raise their profile but they lack the knowledge, funds and time to do so. If any of the below apply to you then you've come to the right place.
“Time is short and money precious. I know we need to pay attention to marketing & business development but we're too busy with the revenue-bringing client work.” >
As frequently/infrequently as you'd like, we'll progress your marketing & business development, meanwhile understanding your business & being part of the team.
“I’d like to employ marketing expertise, but I cannot commit to the overheads – interns and graduates are too inexperienced.” >
Having an experienced marketer/business developer in, only when you need, offers huge time and cost efficiencies compared with a salaried junior with little industry/business knowledge.
“I’m sure we’re capable of carrying out marketing & business development ourselves, but where do we begin and are there processes we should follow?” >
Often all you need is setting up – a little training in what you need to be doing, when, where, why and how. We can provide the ‘toolkit’ for marketing
“We’re doing okay, money’s coming in…but what could we achieve with a bit of rigour behind our marketing & business development?” >
If you want rigour, there are processes that exist. Often, without external influence, marketing is constantly pushed to the bottom of the priority pile. It's surprising how much is achieved when paying for help.
“We have a small client base but it’d be great to know who else might want what we offer & how I reach those people/businesses.” >
The chances are, we’ve reached those people/businesses before and we’d love to help get you there. From competitor & market analysis to communicating with the right audiences, we can sort you out.
Below is a non-exhaustive list of the things we can do to help you progress your marketing and business development.
Marketing & business development strategy >
Helping you understand how to take what
you offer to market in the right way for your creative product/service & business.
Marketing systems/New Business processes >
Case studies, pipelines, PR, schedules, site content management and much more; the whole kit and caboodle, and, most importantly, keeping it updated.
Pitch & proposal writing >
Taking the tedious task of proposal writing right out of your hands. Yes, this includes the dreaded RFI/RFP. There's more creative time straight away.
Collateral creation >
Anything you use to present your business: brochures, credentials, site copy, new business campaign materials, newsletters etc.
Events planning, content creation & execution >
Invitations to invitees, content to consumption; creating something your clients/prospects will remember – without any stress/time on your behalf.
Competitor benchmarking & market analysis >
Time consuming, but essential you know who you’re working with and against – be that your clients or
How frequently? >
We can work with you as little or often as you like, be that one day a week, days a month or on a project-by-project basis. If you don't need the help, we won't come in.
You get the same person, everytime, who’ll really get to know your business, and its workings.
We can invoice weekly, monthly or project at a time – according to the number of days worked with you. Costs - venue hire, printing or CRM software – will be covered by you, so there’s no mark-up there.
Preferably, it's best to be right in the middle of your business; but if you don’t have the desk space, working remotely is easy. Similarly, out and about with you if you want company to a meeting is a nice change.